Privacy Statement
First things first – your privacy is important to us. We know that’s what all these kinds of notices say, but we really mean it. You’ve placed your trust in us by using Booking.cn services, and we value that trust. That means we’re committed to protecting and safeguarding any personal data you give us. We act in our customers' interest and are transparent about the processing of your personal data.
This document describes how your personal data is collected and used, hopefully provided in a readable and transparent manner. As an added bonus, it also tells you how to contact us if you have questions about your personal data, which we’re more than happy to answer. You should also check out our separate Cookie Statement, which tells you how Booking.cn makes use of cookies and other similar technologies. For a better understanding of what we mean by “Trip,” “Trip Provider,” “Trip Service,” and “Trip Reservation,” please read the Booking.cn Terms and Conditions.
We might amend the Privacy Statement from time to time. If you care about your privacy, visit this page regularly to know exactly where you stand. If we make changes to the Privacy Statement which will have an impact on you (e.g. if we intend to process your personal data for other purposes than communicated in the past in this Privacy Statement), we'll notify you of these changes before the new activities begin.
If you disagree with this Privacy Statement, you should discontinue using our services. If you agree with our Privacy Statement, then you’re all set to book your next stay.
We can’t help you book the perfect accommodations or other travel related services without information, so when you use our services there are certain pieces of information we ask for. This is pretty basic stuff – your name, preferred contact details, the names of anybody traveling with you, and your payment information. You can decide to submit special requests for your upcoming Trip (e.g. certain preferences). In addition to this, we also collect information from your computer, phone tablet or other device you're using to access our services. This can include the IP address, the browser you're using, and your language settings. There are also situations when we receive information about you from others or automatically collect other information. This is a basic overview of the information we collect, but if you’d like to know more specifics, we go into a lot more detail below. Read more
The main reason we ask you for personal details is a very good one – it’s to help administer your online bookings and ensure you get the best service possible. We may also use your personal data to contact you and inform you about our latest deals and special offers that we think would interest you. There are other uses, too – if you’d like to find out what they are, keep reading for a more detailed explanation. Read more
There are different parties integrated into the Booking.cn services in various ways for various reasons. The main purpose is to share your data relevant for your Trip with the Trip Provider to complete your Trip Reservation. There are also other parties that can receive some of your data, which are parties involved to provide you with the Booking.cn services. These include financial institutions, advertisers, affiliates of the Booking.com corporate family and other affiliates of the Booking Holdings Inc. corporate family, or in some cases if we are required by applicable law, governmental or other authorities. Below we’ll go into more detail about how the information you share with us is used and exchanged with these parties. Read more
Booking.cn is part of the Booking Holdings Inc. corporate family. Read here to see how your data could be shared within the Booking Holdings corporate group. Read more
Booking.cn can help you and Trip Providers exchange information and requests about their services and existing Trip Reservations, directing the communications through Booking.cn. If you want to find out more about how Booking.cn receives and handles these communications, read on here. Read more
We may offer versions of our regular website that have been optimized for mobile (and tablet) browsing. These mobile websites process the personal details you give us in much the same way as our website does, and they also allow you to use location services to find Trip Services nearby, if you want us to. Read more
The use of social media services may be integrated with the Booking.cn services in various ways, which can involve us collecting some of your personal data or the social media provider receiving some of your information. If you’d like to learn more about how this information is used and exchanged, keep reading. Read more
We adhere to appropriate and adequate procedures to prevent unauthorized access to, and the misuse of, personal data that we process. Read more
Unless otherwise indicated, Booking.cn is a service you're only allowed to use if you're over 18 years old. We only process information about children with the consent of the parents or legal guardians or when the information is provided to use by the parents or legal guardian. Read more
You always have the right to review the personal information we keep about you. You can request an overview of your personal data by emailing us at the email address below. If you want to find out more about your rights to control your personal data, read more here. Read more
Booking.com Customer Service Center (Shanghai) Co., Ltd., located in Shanghai, China, controls the processing of personal data on its websites. Read more
To use Booking.cn we need to collect certain types of personal information about you for a number of specific purposes. Some of this personal information is collected when you make a Trip Reservation and some of it is collected automatically when you visit Booking.cn.
When you make a Trip Reservation, you are (at a minimum) asked for your name and email address. And depending on the Trip Reservation, we may also ask for your home address, telephone number, payment information, date of birth, and the names of the people travelling with you.
We also use functional cookies that automatically collect personal information. These cookies are required for our websites to function and they must be enabled in order for you to use our services. You can find out more about these functional cookies by reviewing the {link}consent management page{/link}.
All the information elements described below (including information collected through functional cookies) constitute personal information which we need to provide you with our services, for the purposes described in paragraphs A (trip reservation), B (customer service), C (account facilities), F (communicating with you), H (improving our service), I (providing the best prices applicable to you), K (Call monitoring), L (promotion of a safe and trustworthy service), and M (legal purposes) of the section of this Privacy Statement titled Why does Booking.cn collect and use your personal data?
We will ask for your consent before collecting mandatory personal information from you. If you do not wish to grant the consent for these necessary data processing activities, you will not be able to access or use our service.
There are other instances where we’ll collect optional personal information that are not required for us to provide our services. This includes information that we collect through analytical and marketing cookies. We use optional personal information to provide you with our services described in paragraphs D (online groups), E (marketing activities), G (market research), H (improving our services), and J (customer review) of the section of this Privacy Statement titled Why does Booking.cn collect and use your personal data?
We will ask for your consent before we collect optional personal information. You can access and use our services if you refuse to grant us consent for the collection of this type of information.
So if you’re looking for some more specifics, here’s an in-depth view of the information we collect.
Booking.cn collects and uses information that you provide us. When you make a Trip Reservation, you are (as a minimum) asked for your name and email address. Depending on the Trip Reservation, we might also ask for your home address, telephone number, payment information, date of birth, the names of any guests traveling with you, and any preferences (e.g. meal preferences or any mobility restrictions) you have for your Trip.
If you need to get in touch about our services, for example by contacting the customer service team or communicating via other means (e.g. using social media, or communicating with your booked Trip Provider through us), information will be collected from you there, too. Guests can also be asked to provide a review to help ensure future guests get exactly what they’re looking for. Information collected from you included in your reviews, like your display name and avatar if you choose one.
There are also other instances where you’ll provide us with information. For example, if you’re browsing with your mobile device, you can decide to enable Booking.cn to see your current location or grant access to your contact details – this helps us provide you with the best possible service and experience (e.g. to see our city guides, the nearest restaurants & attractions to your location, or other recommendations). You can also open a user account, which allows you to save your personal settings, upload photos, review previous bookings, or plan and manage future reservations or benefit from other features only available to account holders (such as incentives or other benefits we might offer). You can also log in with your Booking.com account on Booking.cn. In order to successfully create and log into any account via www.booking.cn, you have to enter and verify your telephone number as described in the log in process.
You can decide to participate in referral programs or sweepstakes, which involves providing us with personal data. In addition to that, you can provide us with feedback or ask for help with using the Booking.cn travel services.
Of course, you might not just be making a Trip Reservation for yourself. You might be doing a Trip with other guests whose details you provide as part of the Trip Reservation, or you might make a Trip Reservation on behalf of someone else. You might be offered the option to create a business account. If you maintain a business account, you may also be offered to create an address book to facilitate business travel, as well as manage the others' bookings. In some cases, you can use Booking.cn to share information with others. This might take the form of forwarding a wish list or participating in referral programs, but such information can only be used as described in the offered interface – check the details there if you want to learn more.
However, now we should point out that it’s your responsibility to ensure the person or people you've provided personal information about are aware that you’ve done so, and have accepted how Booking.cn uses their information (as described in this useful privacy statement).
Even if you don’t end up making a Trip Reservation (and when you do), when you visit our websites, we automatically collect certain information. This includes your IP address, the date and time you accessed our services, the hardware, software or internet browser you used and information about your computer’s operating system, like application versions and your language settings. We also collect information about clicks and which pages were shown to you.
If you're using a mobile device, we might also collect data that identifies your mobile device, device-specific settings and characteristics, location details, and other system activity. When you make a reservation, our system registers through which means and from which websites you made your reservation or entered the Booking.cn websites.
It’s not just the things you tell us, though – we might also receive information about you from other sources. These include business partners, like affiliate partners, Booking.com B.V., or other subsidiaries of the Booking.com corporate family, other affiliates of the Booking Holdings Inc. corporate family (see here), and other independent third parties, and anything we get from them can be combined with information provided by you. For example, the Booking.cn reservation services are not only made available by Booking.cn, but may also be integrated into services of affiliate partners you can find online. When you use some of these, you provide the reservation details to our business partner, who then forwards your details to us. Our services may also integrate third-party service providers to facilitate payment between bookers and Trip Providers. These service providers share payment information, so your Trip Reservation can be administered and handled, making sure everything goes as smoothly as possible for you.
Another example is how communication services are integrated into our platforms to let you connect with the booked Trip Provider about your stay. When we do, metadata about communication activities (e.g. where you called, who you are, the date and length of the call, etc.) can be collected. We might also receive information about you to deliver you more relevant advertisements, like additional cookie data made available by social media partners. Read under Why does Booking.cn collect and use your personal data? for more information. We may offer you to link your account to for example your social media account, in which case personal data might be shared with Booking.cn by that social media provider, but only when you don't mind them doing so. You always have the choice to not share this data.
Trip Providers might share information about you – this might happen if you have support questions about your pending reservation when disputes arise about a Trip Reservation (though naturally, we don’t like it when that happens).
‘Sensitive personal information’ is any information that, if leaked or illegally used, could easily lead to the infringement of human dignity or cause harm to an individual or their property. When using Booking.cn services, the following sensitive personal information may be collected by Booking.cn or a third party vendor:
We will ask for your consent before we collect sensitive personal information. However, where you voluntarily provide sensitive personal information, we will assume that you have given us consent to process the information within the context where it was submitted.
For more information, please read the section of this Privacy Statement titled Why does Booking.cn collect and use your personal data?
By agreeing to this Privacy Statement, you agree to the collection and use your personal data collected from all of the resources as described above.
The information collected about you can be used for various purposes. Your personal data may be used in the following ways:
A. Trip Reservations: First and foremost, we use your personal data to complete and administer your online Trip Reservation – which is essential for what we do. This includes sending you communications that relate to your Trip Reservation, such as confirmations, modifications and reminders.
B. Customer service:We provide international customer service from our local offices in more than 20 languages, and we’re here to help 24 hours a day, 7 days a week. Sharing relevant details, such as reservation information or information about your user account with our global customer service staff allows us to respond when you need us. This includes helping you to contact the right Trip Provider and responding to any questions you might have about your Trip Reservation (or any other queries, for that matter).
C. Account facilities: Booking.cn users can create an account on our website, or use your Booking.com account. We use the information you give us to administer this account, allowing you to do a number of useful things. You can manage your Trip Reservations, take advantage of special offers, make future Trip Reservations easily and manage your personal settings.
Managing personal settings gives you the ability to keep and share lists, share photos, easily see Trip Services you’ve searched for and check travel-related information you’ve provided. You can also see any reviews you’ve written.
If you want to, you can share certain information as part of your user account, by creating a public profile under your own first name or a screen name you choose.
D. Online groups: It’s possible that we might give account holders the chance to connect and interact with each other through online groups or forums.
E. Marketing activities: We use your information for marketing activities. These activities include:
F: Communicating with you: There might be other times when we get in touch, including by email, by post, by phone or by texting you. Which method we choose depends on the contact information you’ve previously shared.
We process the communications you send to us. There could be a number of reasons for this, including:
Responding to and handling any requests you or your booked Trip Provider have made. Booking.cn also offers customers and Trip Providers various ways to exchange information, requests and comments about Trip Providers and existing Trip Reservations via Booking.cn. For more information, read the section titled ‘How does Booking.cn process communications that you and your booked Trip Provider may send through Booking.cn?’.
If you have started but not finished a Trip Reservation online, we might contact you to invite you to continue with your reservation. We believe that this additional service benefits you as it allows you to pick up the process where you left off without having to search for a Trip Provider or fill in your reservation details again.
When you use our services, we might send you a questionnaire or invite you to provide a review about your experience with Booking.cn or the Trip Provider.
We also send you other material related to your Trip Reservations, such as how to contact Booking.cn if you need assistance while you’re away, and information that we feel might be useful to you in planning or getting the best out of your Trip. We might also send you material related to upcoming Trip Reservations or a summary of previous Trip Reservations you made through Booking.cn.
Even if you don’t have an upcoming Trip Reservation, we may still need to send you other administrative messages, which could include security alerts.
G. Market research: We sometimes invite our customers to take part in market research. Please see the information that accompanies this kind of invitation to understand what personal data will be collected and how that data is used.
H. Improving our services: We also use personal data for analytical purposes and product improvement. This is part of our commitment to making our services better and enhancing the user experience.
In this case, we use data for testing and troubleshooting purposes, as well as to generate statistics about our business. The main goal here is to get insights into how our services perform, how they are used, and ultimately to optimise and customise our website, making them easier and more meaningful to use. As much as possible, we strive to use pseudonyms for this analytical work.
I. Providing the best price applicable to you, depending on where you are based: When you search our website, for example to find an accommodation, a rental car or a flight, we process your IP address to confirm whether you are in the European Economic Area (EEA) or in another country. We do this to offer you the best price for the region (EEA) or country (non-EEA) where you are based.
J.Guest reviews and other destination-related information: During and after your Trip, we might invite you to submit a review. We can also make it possible for the people you’re travelling with or whom you’ve booked a reservation for to do this instead. This invite asks for information about the Trip Provider or the destination.
If you have a Booking.cn account, you can choose to display a screen name next to your review, instead of your real name or even submit the review anonymously. If you’d like to set a screen name, you can do that in your account settings. Adding an avatar is also possible.
By completing a review, you’re agreeing that it can be displayed (as described in detail in our Terms and Conditions) on, for example, the relevant Trip Provider information page on our websites, on Booking.com’s mobile apps, on our social media accounts and social media apps, or on the online platform of the relevant Trip Provider or business partner’s website. This is to inform other travellers about the quality of the Trip Service you used, the destination you have chosen or any other experiences you choose to share.
K. Call monitoring: When you make calls to our customer service team, Booking.cn uses an automated telephone number detection system to match your telephone number to your existing reservations. This can help save time for both you and our customer service staff. However, our customer service staff may still ask for authentication, which helps to keep your reservation details confidential.
During calls with our customer service team, live listening might be carried out or calls might be recorded for quality control and training purposes. This includes the usage of the recordings for the handling of complaints, legal claims and for fraud detection.
Not all calls are recorded and recordings are kept for a limited amount of time before being automatically deleted. An exception to this rule would be if Booking.cn has a legitimate need to keep the recordings longer for fraud investigation or legal purposes.
L. Promotion of a safe and trustworthy service: To create a trustworthy environment for you, the people you bring with you on your Trip, Booking.cn’s business partners and our Trip Providers, we might use personal data to detect and prevent fraud and other illegal or unwanted activities.
Similarly, we might use personal data for risk assessment and security purposes, including the authentication of users and reservations. When we do this we may have to stop or put certain Trip Reservations on hold until we’ve finished our assessment.
M. Legal purposes: Finally, in certain cases, we may need to use your information to handle and resolve legal disputes, for regulatory investigations and compliance, to enforce the Booking.cn online reservation service terms of use or to comply with lawful requests from law enforcement.
Providing your personal data to Booking.cn is voluntary. However, we may only be able to provide you with certain services if we can collect some personal data. For instance, we can’t process your Trip Reservation if we don’t collect your name and contact details.
If we use automation to process personal data which produces legal effects or significantly affects you, we will always implement the measures required to safeguard your rights and freedoms. This includes the right to obtain human intervention.
Automated decision-making refers to the activity of using computer programs to automatically analyze or assess personal behaviors, habits, interests, or hobbies, or financial, health, credit, or other status, and make decisions.
We rely on personal information to make automated decisions, such as providing the best price applicable to you, depending on where you are based: When you search our apps or website, for example to find an accommodation, a rental car or a flight, we process your IP address to confirm whether you are in the European Economic Area (EEA) or in another country. We do this to offer you the best price for the region (EEA) or country (non-EEA) where you are based. This processing does not result in unfair differential treatment of individuals in China.
By agreeing to this Privacy Statement, you agree to the collection, processing and use of your personal data for purposes as described above.
In certain circumstances, your personal data will be shared with third parties.
All service providers are required to continue to safeguard your personal data adequately.
When you make a reservation on a business partners’ websites or apps, certain personal data that you give them such as your name and email address, your address, payment details and other relevant information, can be forwarded to us to finalize and administer your Trip Reservation. If customer service is provided by the business partner, your details relevant to your reservation may be shared with the business partners (as and when needed) in order to provide you with appropriate and efficient support. When you make a reservation through a business partners’ websites, the business partner can receive certain parts of your personal data related to the specific reservation such as your name and email address. This is for their own internal purposes (such as analytical purposes) and, if requested by you, for the administration of loyalty programs or marketing.
When you make a reservation on a business partners’ website or app, take the time to read their privacy notice if you want to understand how these business partners may process your personal data. For fraud detection and prevention purposes and as strictly necessary, information about our users may also be exchanged with business partners.
When using Booking.cn services, you agree to the collection and/or processing of data by the following third party (SDK) vendors, for the following purposes:
Vendor | Purpose of use and data collected |
Appsflyer | Purpose of use: Advertising Data collected: Device information (may include device model, sensor information), location information Android permissions: ACCESS_COARSE_LOCATION、ACCESS_FINE_LOCATION、ACCESS_BACKGROUND_LOCATION |
Huawei | Purpose of use: Push notifications Data collected: BSSID, IMEI, wireless network list, network type, network status, device model, SSID, AAID, mobile phone ID, application ID, application package name, server public network IP address Android permissions: READ_PHONE_STATE、WRITE_EXTERNAL_STORAGE、ACCESS_NETWORK_STATE、ACCESS_WIFI_STATE |
Alipay | Purpose of use: Third-party payments Data collected: Device model, brand, manufacturer, device MAC address, IMSI, BSSID, wireless network, sensor information, IMEI, Android ID, hardware serial number, SIM card serial number Android permissions: ACCESS_NETWORK_STATE、ACCESS_WIFI_STATE、READ_PHONE_STATE、READ_EXTERNAL_STORAGE、READ_PHONE_STATE |
Purpose of use: Anonymous device tracking Data collected: Advertising ID (a unique, user-resettable ID for advertising – provided by Google Play services) Android permissions: AD_ID |
The transmission of personal data as described in this Privacy Statement may include overseas transfers of personal data to countries and regions outside of China as stated in below,
In order to be able to provide the service, we will share your personal information with third parties. In many cases, your personal information may be transferred and stored outside China to send the data to these third parties. We will collect your consent before making such a transfer. The reasons for the transfer, as well as the categories of recipients of the personal information transferred, are stated below.
In order to complete your Trip Reservation, we transfer relevant reservation details to the Trip Provider you have booked. This is one of the most essential things we do for you. Depending on the Trip Reservation and the Trip Provider, the personal information we transfer can include your name, contact and payment details, the names of the people accompanying you and any other information or preferences you specified when you made your Trip Reservation. Other recipients include Booking.com B.V., Booking Holdings Inc. corporate group, and our service providers.
In addition, we may transfer your data to third parties for purposes, which are not necessary to provide the services. In that case, you can indicate whether you consent to such uses by {link}managing your consent{/link}
Read more about How data is shared with third parties and How we share your personal data with the Booking Holdings Inc. corporate group.
By agreeing to this Privacy Statement, you agree to the sharing and processing of your personal data as described above.
Booking.cn is an affiliate entity of Booking.com B.V. and thereby part of the Booking Holdings Inc. corporate family. See here for more info: https://www.bookingholdings.com/
We might receive personal data about you from other companies of the Booking Holdings Inc. corporate family or share your personal data with them for the following purposes:
A. To provide services (including to make, administer, and manage reservations or handle payments);
B. To provide customer support services;
C. To detect, prevent, and investigate fraudulent, other illegal activities and data breaches;
D. For analytical and product improvement purposes;
E. To provide personalized offers or send you marketing with your consent or as otherwise permitted by applicable law;
F. To ensure compliance with applicable laws.
We work closely together with Booking.com B.V., located in Amsterdam, the Netherlands (“Booking.com”) to provide you the reservation services and therefore share your personal data with Booking.com B.V.. Booking.com B.V. processes your personal data in accordance with its privacy statement.
Booking.cn can offer you and Trip Providers various ways to communicate about the Trip Services and existing Trip Reservations, directing the communications via Booking.cn. This also allows you and your Trip Provider to contact Booking.cn with questions about your Trip Reservation through the website, our apps and the other channels that we make available.
Booking.cn accesses communications and may use automated systems to review, scan, and analyse communications for the following reasons:
We reserve the right to review or block the delivery of communications that we, in our sole discretion, believe might contain malicious content or spam, or pose a risk to you, Trip Providers, Booking.cn, Booking.com or others.
All communications sent or received using Booking.cn communication tools will be received and stored by Booking.cn and/or Booking.com. Business partners (through whose platform you’ve made a reservation) and Trip Providers might also choose to communicate with you directly, by email or other channels that Booking.cn does not control.
We may offer versions of our regular website that have been optimized for mobile (and tablet) browsing. These mobile websites process the personal details you give us in much the same way as our website does, and they also allow you to use location services to find Trip Services nearby, if you want us to. You may grant us access to your location data or contact details in order to provide services requested by you. When you upload a picture from your mobile device, your picture may also be tagged with your location information. Please read the instructions of your mobile device to understand how to change the settings.
We can make use of something known as cross-device tracking in order to optimize our services and marketing activities. This may be done with or without the use of cookies. For more information about cookies and other similar technologies, please see our Cookie Statement. With cross-device tracking, user behavior can be tracked across multiple devices. As part of cross-device tracking, data collected from a particular browser or mobile device may be combined with another computer or device linked to the computer or device from which the data was collected.
In order to optimize the content of newsletters, the searches and reservations made from different computers and devices may be combined. You can unsubscribe from newsletters anytime.
Personalized advertisements shown to you on other websites or in apps, can be offered based on your activities on linked computers and devices. By amending your cookie settings on your device (see in our Cookie Statement under “What are your choices”), you can change your cross-device tracking settings for advertisement purposes. You should know that logging out of your user account will not actually mean that you no longer receive personalized advertisements.
Here at Booking.cn, we use social media in different ways. We use it partly to facilitate the use of online reservation services, but also to promote Trip Providers’ travel-related products and services, as well as to advertise, improve, and facilitate our own services. You're free not to use the social media features.
When you connect to a social media messaging service without having a Booking.cn user account, the information you choose to share with us may include the basic information available in your social media profile (including your email address, status updates and a list of your contacts). This information will be used to help provide you with the service you requested – for example, to forward a message you want to send to your contacts or to create a personalized user experience on our websites. It means that we can customize our services to fit your needs, connecting you and your friends with the best travel destinations and analyzing and enhancing our travel-related services. Your social media provider will be able to tell you more about how they use and process your data whenever you connect with Booking.cn through them, for instance by combining personal data they collect when you use Booking.cn through them with information they collect when you use other online platforms linked with your social media provider.
We observe reasonable procedures to prevent unauthorized access to, and the misuse of, personal data.
We use appropriate business systems and procedures to protect and safeguard the personal data you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal data on our servers. Only authorized personnel are permitted to access personal data in the course of their work.
We will retain your personal data for as long as we deem it necessary to enable you to use our services, to provide our services to you (including maintaining the online user account (if created)), to comply with applicable laws, resolve disputes with any parties and otherwise as necessary to allow us to conduct our business, including to detect and prevent fraud or other illegal activities. All personal data we retain will be subject to this Privacy Statement. If you have a question about a specific retention period for certain types of personal data we process about you, please contact us using the contact details provided below.
The services offered by Booking.cn are not directed at children under 18 years old. For children younger than 18 years old, the use of any of our services is only allowed with the valid consent of a parent or a guardian, or when the information is shared with us by the parents or legal guardians themselves. In limited cases as part of a reservation, purchase of other travel-related services, or in exceptional other circumstances (such as features addressed to families), Booking.cn may collect and use information of children only as provided by the parent or guardian or with their consent. If we become aware that we process information of a child under 18 years old without the valid consent of a parent or guardian, we reserve the right to delete it.
We want you to be in control of how your personal data is used by us. You can do this in the following ways:
We rely on you to ensure that your personal data is complete, accurate and current. Please inform us of any changes to or inaccuracies of your personal data by contacting us immediately. When you request deletion of your personal data in the situation as described above in this section, we will aim to delete your personal data as required by applicable law in a reasonably timely manner, except that we may need to retain your personal data for a longer period for compliance of Chinese law. In any other instances, we and other entities of the Booking.com corporate family reserve the right to retain and process your personal data for a period to the extent not in violation of the law applicable to us or such entities.
By agreeing to this Privacy Statement, you agree that your personal data may be retained longer than what is required under Chinese law.
If you have an online user account, you can access, update and/or remove a significant amount of your personal data through “My dashboard” (you may find the entry from the right upper corner of the website, under your account name) on our website. To delete your online user account, please select “Click here to remove your Booking.com account” at the bottom of the “settings” page in the online user account. Account deletion will be completed upon further confirmation through email or text message.
If any personal data we have about you is not accessible through our website, you can send us your request at no cost.
For any of your requests in regards to this Privacy Statement and to exercise any of your rights or if you have a complaint, please send a message to privacyrequests@booking.com.
Booking.com Customer Service Center (Shanghai) Co., Ltd. controls the processing of personal data via www.booking.cn as described in this Privacy Statement.
If you have any questions about this Privacy Statement or our processing of your personal data, please send a message to privacyrequests@booking.com. For questions about your reservation, contact our customer service team through the CS contact page. Requests from law enforcement should be sent using the process described at https://www.booking.cn/content/law-enforcement.html.
If you want to exercise your right of access or erasure under the Personal Information Protection Law (PIPL), please fill out our form: Data Subject Request for Booking.com Customers. To otherwise exercise these or any of your other rights under PIPL, or to contact us with questions and concerns about this Privacy Statement and our practices, you can also contact us at dataprotectionoffice@booking.com with the subject line: “China PIPL Privacy Rights - Request”.
Whenever you use our online services or apps, we use cookies and other online tracking technologies (which we’ll also refer to as 'cookies' for the purpose of this Cookie Statement).
Cookies can be used in various ways, including to make the Booking.cn website work, to analyse traffic, or for advertising purposes.
Read on below to learn more about what a ‘cookie’ is, how they’re used and what your choices are.
A web browser cookie is a small text file that websites place on your computer’s or mobile device’s web browser.
These cookies store information about the content you view and interact with, in order to remember your preferences and settings or analyse how you use online services.
Cookies are divided into ‘first party’ and ‘third party’:
And they can be either ‘session cookies’ or ‘permanent cookies’:
Web browser cookies may store information such as your IP address or another identifier, your browser type, and information about the content you view and interact with on digital services. By storing this information, web browser cookies can remember your preferences and settings for online services and analyse how you use them.
Alongside cookies, we also use tracking technologies that are very similar. Our website and emails may contain small transparent image files or lines of code that record how you interact with them. These include ‘web beacons’, ‘scripts’, ‘tracking URLs’ or ‘software development kits’ (known as SDKs):
In short, these beacons are a tiny graphic image of just one pixel that can be delivered to your device as part of a web page request, in an app, an advertisement or an HTML email message.
They can be used to retrieve information from your device, such as your device type or operating system, your IP address, and the time of your visit. They are also used to serve and read cookies in your browser or to trigger the placement of a cookie.
Scripts can also be used for analytical or advertising purposes. For example, a script can collect information about how you use our website, such as which pages you visit or what you search for.
They’re used to analyse how the apps are being used or to send personalised push notifications. To do this, they record unique identifiers associated with your device, like device ID and IP address, as well as your in-app activity and your network location.
Cookies are used to collect information, including:
They allow you to be recognised as the same user across the pages of a website, across devices, between websites or when you use apps. When it comes to purpose, they are divided into three categories – functional cookies, analytical cookies and marketing cookies.
These are cookies required for our websites and apps to function and they must be enabled in order for you to use our services.
Functional cookies are used to create technologically advanced, user-friendly websites and apps that adapt automatically to your needs and preferences, so you can browse and book easily. This also includes enabling essential security and accessibility features.
More specifically, these cookies:
Analytical cookies
These cookies measure and track how our website are used. We use this information to improve our website and services.
More specifically, these cookies:
The data we gather through these cookies can include which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, which emails you have opened and acted upon, and date and time stamp information. It also means we can use details about how you’ve interacted with the site, such as the number of clicks you make on a given screen, your mouse movements and scrolling activity, the search words you use and the text you enter into various fields.
Marketing cookies
These cookies are used by Booking.cn and our trusted partners to gather information about you over time, across multiple websites, applications, or other platforms.
Marketing cookies help us to decide which products, services and interest-based advertisements to show you, both on and off our website.
More specifically, these cookies:
Retargeting ads can be shown to you both before and after you leave Booking.com, as their purpose is to encourage you to browse or return to our website. You might see these ads on websites, in apps or in emails.
These ‘like’ and ‘share’ buttons work using pieces of code from the individual social media providers, allowing third party cookies to be placed on your device.
These cookies can be purely functional, but they can also be used to keep track of which websites you visit from their network, to build a profile of your online browsing behaviour and to show you personalised ads. This profile will be partly built using comparable information the providers receive from your visits to other websites in their network.
To read more about what social media providers do with your personal data, take a look at their respective cookie and/or privacy statements. Be aware that these statements may be updated from time to time.
We work with trusted third parties to collect data. We may also sometimes share information with these third parties, such as your email address or phone number. These third parties might link your data to other information they collect to create custom audiences or deliver targeted ads. For information on how these third parties process your data, please take a look at these third parties’ privacy policies.
Non-cookie techniques – email pixels
We may also use techniques, such as pixels, which we don’t mark as cookies because they do not store any information on your device.
We sometimes place pixels in emails, such as newsletters. A ‘pixel’ is an electronic file the size of a single pixel, that is placed in the email and loaded when you open it. By using email pixels, we can see if the message was delivered, if and when you read the message and what you click on.
We also receive this information about the push notifications we send you. These statistics provide us with feedback about your reading behaviour, which we use to optimise our messages and make our communication more relevant to you.
To learn more about cookies and how to manage or delete them, visit allaboutcookies.org or the help section of your browser.
If you choose to block certain functional cookies, you may not be able to use some features of our services.
In addition to specific settings that we may offer on the Booking.cn, you can also opt-out of certain cookies:
To prevent Google Analytics from collecting analytical data on certain browser types visit the following link: Google Analytics Opt-out Browser Add-on (only available on desktop).
We always aim to work with advertising and marketing companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB).
Members of the NAI and IAB adhere to industry standards and codes of conduct and allow you to opt out of behavioural advertising.
Visit www.networkadvertising.org to identify NAI members that may have placed advertising cookies on your computer. To opt out of any NAI member's behavioural advertising programme, just check the box that corresponds to that company.
You may also want to visit www.youronlinechoices.com or www.youradchoices.com to learn how to opt out of customised ads.
It’s possible that your mobile device allows you to limit information sharing for retargeting purposes through its settings. If you choose to do so, it’s good to be aware that opting out of an online advertising network doesn't mean you’ll no longer see or be subject to online advertising or marketing analysis. It just means that the network you've opted out from will stop delivering ads that are tailored to your web preferences and browsing patterns.
Some websites have ‘Do Not Track’ features that allow you to tell a website not to track you. We’re currently unable to support ‘Do Not Track’ browser settings.
If you have any questions about this cookie statement, please send an email to dataprotectionoffice@booking.com.
Our cookie statement may also be updated from time to time. If these updates are substantial, particularly relevant to you or impact your data protection rights, we’ll get in touch with you about them. However, we recommend that you visit this page regularly to stay up to date with any other (less substantial or relevant) updates.